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  • John Reuter Biography


    JOHN REUTER has been a photographer since the early 1970s, majoring in Art while attending SUNY Geneseo. He continued his studies on the graduate level at the University of Iowa, receiving two master’s degrees. It was there that he began to specialize in Polaroid materials, most notably his SX-70 constructions, combining photography with painting and collage. Reuter joined Polaroid Corporation in 1978 as senior photographer and later Director of the legendary 20x24 Studio. His own work evolved through large scale Polacolor Image Transfers to digital imaging in the mid 1990’s. He has taught workshops in Photoshop, Lightroom, Polaroid materials and encaustic painting around the world. In recent years Reuter has moved into video and filmmaking and is currently working on a feature length documentary titled "Camera Ready: The Polaroid 20x24 Project".


    John is currently a part time faculty member at the University of Hartford in the College of Arts and Sciences and the Hartford Art School. He teaches courses in in analog and digital photography as well as cinema studies.

Revelation, 1978

Arc of Remembrance, 1978

Afterglow, 1978

Madonna and Child, 1978

John Reuter’ essay in the new book “The Polaroid Years: Instant Photography and Experimentation”.

When I began working artistically with Polaroid materials in the 1970s, I had already been exposed to their magic. My father was the quintessential Polaroid photographer, purchasing a camera every several years and two packs of film at each holiday or family occasion. I remember the stinky print coater, the sticky cards to keep the color photos from curling, the flash bulbs, the cold clip. These were all attendant rituals that accompanied the magic of instant photography. They also taught me that these photographs were objects with a physicality, a physicality that perhaps could be altered. I owe my photographic aesthetic to two wonderful teachers at the State University College of New York at Geneseo, Michael and Rosemary Teres, who opened my eyes to the creative possibilities of photography and painting. Michael was a relentless experimenter, and Rosemary, my art history and painting teacher, encouraged me to combine photography and painting.
In 1974, when I encountered the SX-70 camera, there was already a manipulation movement underway. It was led in my mind by Lucas Samaras, the iconoclastic maverick with Byzantine influences. Samaras had already staked out the territory in the late 1960s with his Autopolaroids, an encyclopedic exploration of self-portraiture and expression that double-exposed, cut, inked, and painted these 3 1/4 x 4 1/4 masterpieces. When he came upon SX-70 film, he learned that it could MOVE. Lighting his subject—often himself, using colored gels—Samaras manipulated the soft dyes underneath the polyester covering like expressionist paintings. To me, these works stand above much of the SX-70 genre. No one ever did that better.
As I began to experiment with the SX-70 in late 1974, I too attempted to make expressionist markings on my images. I would heat up the film severely, placing it in a toaster oven to induce separation of the polyester and the dyes. When they snapped back into contact it left spider web distortions in the image. It was not until 1975, however, that I really found the direction I wanted to go. A fellow graduate student at the University of Iowa, Rick Valicenti (now a successful graphic designer), generously introduced me to a technique of stripping apart the SX-70 film sandwich and introducing acrylic paint or collage elements inside. This opened up a whole world to me. Many of my photographic influences were in fact painters, and now I could take advantage of their influences in a very direct way. When executed properly, these surreal vignettes seemed to exist in a window of white-bordered normality.
To me, the SX-70 advantage was twofold. The instant feedback photographically was essential in working out poses and lighting, as I was also doing quite a bit of self-portraiture in those days. The second advantage, and one unique to SX-70, was the plastic nature of the medium, which you could physically manipulate and transform. The experience of working on these painted miniatures is one I treasure to this day. There has never been a photographic material like it.

Fotofusion 2012: The 17th Annual International Festival of Photography and Digital Imaging
Where Creativity and Technology Fuse


John Reuter Presentations
Wednesday, January 25, 2:30-5:00 PM

Creative Photoshop with John Reuter
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For those who feel comfortable with Photoshop’s tools but want to go to a higher level of creative exploration, this is for you. Explore powerful image control through Selections, Channels and Layers. These Photoshop essentials are misunderstood and underused by many. You will explore multiple approaches to the uses of Layers, from specific image enFhancement, through b & w conversions, faux infrared effects and complex image combinations and composites. Adobe Bridge and Camera Raw basics will be explored and creative effects possible within this tool set. Also learn the use of Smart Objects within Photoshop, not only with placement of Raw files but with existing Layers in your compositions. The History Palette will be explored, not just as a great way to keep track of movements in Photoshop but its many creative possibilities that users don’t take advantage of, particularly with Photoshop’s creative filters. Be prepared to produce images you never thought you were capable of.

Friday, January 27, 2:30-4:00 PM
Adobe Photoshop Lightroom 3 and DSLRs with John Reuter

Adobe Lightroom 3 provides the toolset that every serious digital photographer should consider. Quick performance has been dramatically accelerated in Lightroom 3, saving you time from first look to final image. With fast image importing the import interface is easy to set up and navigate, with clear visual indications of where your photos will be located and how they’ll be organized after import. Quickly and easily perfect images by automatically reducing lens defects like geometric distortion, chromatic aberration, and vignetting with single-click profiles. Even images from the best lenses will be improved with new lens profiling tools. Lightroom 3 offers a vast improvement in the de mosaic process as well as new sharpening and noise reduction tools and The Develop Module has become extremely powerful.

Saturday, January 28 8:30-10:00 AM

Take the Leap into Creative Video with your DSLR with John Reuter

Are you one of the many photographers with newer generation DSLRs that have amazing video capabilities, intrigued with this feature, but just don’t know how to get started with the numerous options the cameras provide? Leap into creative video as Reuter shows you how to get started by setting the video up in camera preferences. He will discuss realistic accessories to get the best footage, and alternative lens choices to make your videos even more unique. Explore time-lapse footage to still image slideshows set to music to full-blown narrative movies and everywhere in between.
Once you see how easy it can be, you will wonder why you waited so long to get started. For video editing, you will utilize Adobe Premiere Elements 10, a solid cross platform entry-level program that is easy to learn and produces professional quality videos, and can import video directly from your camera without the confusing choices of transcoding. You will explore simple editing techniques to get started, using transitions and how to work with audio. Imaging’s future will lie in video, and you will enjoy extending your skill set into the moving image.

Image from Visual Alchemy

My first semester of grad school at the University of Iowa was an exciting time. I was in transition from silver based photography to alternative techniques and Polaroid SX-70. In the fall of 1975 I was invited into the lab of the Intermedia Program run by Hans Breder. They had a device called the Video Quantizer whose technical purpose was to compress colors to fit into various video formats.
As Wikipedia describes it, “In computer graphics, color quantization or color image quantization is a process that reduces the number of distinct colors used in an image, usually with the intention that the new image should be as visually similar as possible to the original image.”
We of course came to see how we could turn the dials and make art. I put several black and white images on the copy stand and turned on the camera. Tweaking the Quantizer forced color into black and white tones. It was pretty exciting but how could I print this out? I decided to render the images off the monitor to my Polaroid SX-70 camera. I was just beginning to make my SX-70 constructions, stripping off the negative and removing dyes and replacing them with acrylic paint. These images not only represent my earliest foray into digital imagery, but my first digital/analog experiments. I only worked one day with the Quantizer, not sure if it fit into where I was going. It would be almost a decade before I combined video imagery with painting in my 8×10 transfers, but these few images remind me of the those exciting times in the 1970s when everything seemed possible and boundaries between mediums were there to be violated.